The professional sports ecosystem is a fast-growing field on a steep path toward further professionalization. The newly designed Sports Management MBA addresses the specific needs of professionals across the modern sports value chain. By combining academic rigor with industry expertise, the program provides state-of-the-art insights into today’s professional sports management landscape and supports participants in advancing their careers. Particular emphasis is placed on current and future developments, especially the growing importance of data, technology, and the evolving role of media.
