This module focuses on the development and implementation of modern HR strategies in professional sports organizations, including clubs, federations, and sports-related companies. The emphasis is on attracting, developing, and retaining qualified employees in a highly competitive, emotionally driven, and publicly visible work environment. Topics include structural characteristics of HR management in sports, recruitment and employer branding, employee development and retention, leadership culture and change management, HR operations and personnel controlling, as well as new work models in the sports context. Practical examples and benchmarks from sports organizations are also included.
- Analyze structures and specific characteristics of HR in sports organizations
- Apply strategies for recruitment and employer branding effectively
- Design measures for employee development, retention, and succession planning
- Shape leadership culture and change management approaches in sports organizations
- Apply HR operations, KPIs, and personnel controlling systematically
- Evaluate new work models in sports and integrate them into HR concepts
- Reflect on best practices from top organizations and transfer them to their own HR challenges