This module integrates core concepts from top international MBA programs in Strategy and Managerial Economics and applies them to professional sports. Students explore business models, revenue streams, and the roles of key stakeholders such as media, sponsors, and fans, developing a solid understanding of economic principles and strategic thinking in sports markets. The course highlights unique features of sports markets, including competitive balance, institutional structures, and the growing importance of digital platforms.
- Apply and critically reflect on Strategy and Managerial Economics concepts in sports
- Conduct industry and competitive analyses and assess sports market structures
- Apply game theory and strategic interdependence to evaluate rivalry, cooperation, and commitments
- Identify political and media influences and incorporate them into strategic decisions
- Understand network effects and platform economics and integrate them into strategy
- Develop and evaluate business models and pricing strategies for efficiency, sustainability, and innovation
- Compare governance and market structures in European and US professional sports leagues
Prof. Dr. Florian Hett
Prof. Dr. Florian Hett holds the Chair of Digital Economics at Johannes Gutenberg University Mainz and is Director of the Gutenberg Council for Academic Careers. His research focuses on experimental data science, household finance, and behavioral economics, with an emphasis on decision-making in digital environments. He has published in leading journals such as The Economic Journal and The Journal of Financial Economics. He teaches Strategy, Digital Economics, and Experimental Data Science and is a research fellow at SAFE and CLBO, as well as a member of committees of the German Economic Association.