This module explores the creation and development of future-oriented business models in sports through digital technologies, platforms, and entrepreneurial approaches. Students examine relevant technologies as well as established and innovative business models in sports. The course emphasizes methods for idea generation and validation, including Design Thinking, Lean Startup, and various monetization strategies. The e-sports and gaming sector serves as an exemplary innovation field, highlighting new target groups, digital communities, and scalable revenue models. Additional topics include club strategies for integrating digital formats, sports entrepreneurship, and selected best practices and case studies from SportTech, incubators, gaming start-ups, and platform-based business models.
- Assess the significance of digital technologies for new business models in sports
- Analyze existing business models in the sports industry and identify their potential
- Design innovation processes using Design Thinking, MVP development, and Lean Startup methods
- Evaluate and apply different monetization strategies effectively
- Understand business models and value creation logics in e-sports and gaming
- Leverage digital communities and target group mechanisms for new offerings
- Develop and present digital venture ideas for clubs or sports organizations
- Apply insights from case studies to their own innovation and business model projects