What makes GBS’s China programs so special?

Our Executive Education Asia programs stand out mainly because of their strong practical focus. Participants bring real challenges from their everyday professional work, and we develop tailor-made content that links macroeconomic insights with their current issues. We place a lot of value on a clear structure and on content that can be directly applied in practice. Our lecturers are usually university professors who are closely connected to current research, which helps ensure that the teaching stays highly relevant.

Why is Goethe Business School so well established in the Chinese market?

We have a long history of working together with Chinese institutions. We understand the learning culture and our clients’ needs very well, and we also have a deep understanding of the economic environment. In addition, we are familiar with our partners’ internal administrative processes, which allows for smooth program design and delivery. Each program is individually tailored and professionally supported, and our strong service mindset plays an important role here.

Which industries send their executives for further education?

Mainly, financial services providers such as banks and insurance companies regularly take part in our programs.

How are programs prepared specifically for Chinese participants?

In advance, we hold in-depth discussions with our clients’ HR and specialist departments. We place great emphasis on quality, both in terms of content and organization. Our lecturers are briefed beforehand so they understand the participants’ expectations and learning culture. In addition, we use bilingual materials and case studies that cover both local and international perspectives.

How are language barriers addressed?

We work with professional interpreters. Team members with language skills and intercultural expertise provide additional support for the programs. Our lecturers adapt the content accordingly, and the open exchange enriches both sides – teachers and participants alike.

What is particularly rewarding about working with Chinese clients?

China is a country with strong global influence. Through our programs, we can offer executives new perspectives that may have a positive impact on their country – something we see as part of our educational mission. In addition, we promote an understanding of European perspectives, which participants find very enriching. At the same time, our professors also gain valuable insights into the Chinese economic development. The participants’ high level of motivation and strong interest in our culture and society are especially inspiring.

What are participants interested in regarding Frankfurt and Germany?

Many are interested in exploring Frankfurt as a financial hub, understanding banking structures and regulations, and engaging with local and international companies. Culture, history, and the Main riverfront with its parks and landmarks are also very popular.

What challenges arise with international groups?

Expectations are high: speed, flexibility, and solution-oriented approaches are particularly important. In addition, there are time-consuming preparatory steps for visas and internal approvals, as well as geopolitical risks. Expectations around feedback, discussions, and interactivity can also differ significantly.

What long-term effects do the programs have on participants?

Our programs inspire, encourage reflection and openness, and help participants develop both professional and leadership skills. They gain a deeper understanding of the international environment and can build networks among themselves, which is often maintained for many years.

What personally motivates you in this work?

It is the opportunity to meet inspiring people from academia and business. This allows me to experience the current developments in China and Germany firsthand. I want to act as a bridge between the two countries and actively shape the long-term relationships between both cultures.

How do you see the future of Goethe Business School’s programs in China?

We will maintain our academic openness by integrating new ideas and impulses, and we will continue to develop our programs. Participants are becoming younger, bringing more professional expertise and international experience, and placing greater value on interactivity. Digital formats will be used as a complementary tool in the future. The exchange should continue even after the program ends. We aim to expand long-term partnerships with financial institutions while also attracting new corporate and university partners.