In this course, participants have the opportunity to develop business ideas, to learn what it takes to be an intrapreneur and how to form an idea/technology into a sound business concept or plan. The bases for the creative and analytical problem solving process are identifying opportunities and systematically developing them into business concepts. Participants will start with an idea/technology and are guided through the process of developing a rough concept into an attractive business idea with a special focus on the iterative nature of developing an idea into a business. Also, best practices and real life examples from the startup world will grant a practical deep dive.
Upon completing this course, you will gain knowledge and skills in various areas, including content, project management, team management, and communication. From a content perspective, you will learn how to search, recognize, and assess business opportunities, enrich business ideas by applying appropriate tools and techniques, discover customers and their needs, evaluate the ecosystem around business ideas, create profitable and sustainable business models, and apply creativity techniques in an appropriate way.
From a project management perspective, you will learn how to structure a fuzzy project and tackle uncertainty, break down complex tasks into manageable modules, deal with several stakeholders at once, manage different ways to target and arrive at a decision, and nail down the relevant project outcomes in a business proposal.
From a team management perspective, you will learn how to effectively handle interdisciplinary team settings, work in teams efficiently by incorporating the strengths of each team member into the process, and cope with different work styles, opinions, and perspectives.
Finally, from a communication perspective, you will learn how to engage in vivid discussions and interactive group sessions and present project outcomes for different target groups. Overall, this course aims to equip you with the necessary knowledge and skills to excel in the business world.
In order to achieve the goals of this course, you must master the following key concepts:
This course is offered in the part-time Master of Pharma Business Administration MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program.
Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.
Dr. Thomas Funke, co-director and co-founder of TechQuartier, the incubator for the FinTech scene in Frankfurt, has been active in the global startup ecosystem for more than 15 years. With his latest project, a German-Austrian startup 'Tomorrow's Education', the education innovator wants to virtually merge the innovation ecosystems of Berlin and Frankfurt and build a globally accessible education platform. From 2013 to 2016, Thomas headed the startup and innovation department at the RKW Competence Center, a think tank of the German Federal Ministry for Economic Affairs and Energy, and has taught on the topic of entrepreneurship for many years in various programs at GBS.
Dr. Sebastian Schäfer is a Cambridge-born behavioral economist and innovation enthusiast. As entrepreneur and lecturer, he has been engaged in building a dynamic startup scene in the Metropolitan region for many years. Prior to founding TechQuartier, Sebastian was head of Goethe University’s business incubator and research fellow at the management and microeconomics department. He lectures at Goethe Business School and is associated with the Center for Leadership and Behavior in Organizations and the Frankfurt Laboratory of Experimental Economics at Goethe University.
Course materials will be provided in electronic form.
English
On Campus Westend of Goethe University Frankfurt and partially online via Zoom.
A GBS certificate of participation is awarded upon completion of the course.
€ 1,900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.
| Date | Session |
|---|---|
| Fri., Oct. 6, 2023 | 13:00 - 15:00; 15:30 - 17:30; 18:00 - 20:00 |
| Sat., Oct. 7, 2023 | 09:00 - 11:00; 11:30 - 13:30; 14:30 - 16:30 |
| Fri., Oct. 20, 2023 | 12:00 - 14:00; 14:30 - 16:30; 17:00 - 19:00 |
| Sat., Oct. 21, 2023 | 09:00 - 11:00; 11:30 - 13:30; 14:30 - 16:30 |
There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.
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