In this course, participants have the opportunity to develop business ideas, learn what it takes to be an intrapreneur, and how to form an idea/technology into a sound business plan. The basis for the creative and analytical problem-solving process is identifying opportunities and systematically developing them into business concepts. Participants will start with an idea/technology and are guided through the process of developing a rough concept into an attractive business idea, with a special focus on the iterative nature of developing an idea into a business. Additionally, project management skills will be emphasized to ensure efficient execution throughout the process. Also, best practices and real-life examples from the startup world will grant a practical deep dive.
from a content perspective:
- Search, recognize & assess business opportunities
- Enrich business ideas by applying appropriate tools & techniques
- Discover customers & their needs
- Evaluate the ecosystem around business ideas
- Create profitable & sustainable business models
- Apply creativity techniques in an appropriate way
from a project management perspective:
- Structure a fuzzy project & to tackle uncertainty
- Break down complex tasks into manageable modules
- Deal with several stakeholders at once
- Manage different ways to target & to arrive at a decision
- Nail down the relevant project outcomes in a business proposal
from a team management perspective:
- Learn how to effectively handle interdisciplinary team settings
- Work in teams efficiently by incorporating the strengths of each team member into the process
- Cope with different work styles, opinions & perspectives
from a communication perspective:
- Engage in vivid discussions & interactive group sessions
- Present project outcomes for different target groups
This course is part of the prestigious part-time Pharma MBA program, conducted in English on Fridays and Saturdays on Campus Westend. It offers a valuable opportunity to network and gain expertise without committing to a full degree program. Upon completion, participants receive a Certificate of Participation. As the number of seats is limited, we recommend to register early. If you're a GBS or Goethe University alum, explore our attractive alumni discount options.
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Dr. Thomas Funke
Dr. Thomas Funke, co-director and co-founder of TechQuartier, the incubator for the FinTech scene in Frankfurt, has been active in the global startup ecosystem for more than 15 years. With his latest project, a German-Austrian startup 'Tomorrow's Education', the education innovator wants to virtually merge the innovation ecosystems of Berlin and Frankfurt and build a globally accessible education platform. From 2013 to 2016, Thomas headed the startup and innovation department at the RKW Competence Center, a think tank of the German Federal Ministry for Economic Affairs and Energy, and has taught on the topic of entrepreneurship for many years in various programs at GBS.
Dr. Sebastian Schäfer
Dr. Sebastian Schäfer is a Cambridge-born behavioral economist and innovation enthusiast. As entrepreneur and lecturer, he has been engaged in building a dynamic startup scene in the Metropolitan region for many years. Prior to founding TechQuartier, Sebastian was head of Goethe University’s business incubator and research fellow at the management and microeconomics department. He lectures at Goethe Business School and is associated with the Center for Leadership and Behavior in Organizations and the Frankfurt Laboratory of Experimental Economics at Goethe University.