INTRAPRENEURSHIP & BUSINESS PLANNING

In this course, participants have the opportunity to develop business ideas, to learn what it takes to be an intrapreneur and how to form an idea/technology into a sound business concept or plan. The bases for the creative and analytical problem solving process are identifying opportunities and systematically developing them into business concepts. Participants will start with an idea/technology and are guided through the process of developing a rough concept into an attractive business idea with a special focus on the iterative nature of developing an idea into a business. Also, best practices and real life examples from the startup world will grant a practical deep dive.

Upon completing this course, you will gain knowledge and skills in various areas, including content, project management, team management, and communication. From a content perspective, you will learn how to search, recognize, and assess business opportunities, enrich business ideas by applying appropriate tools and techniques, discover customers and their needs, evaluate the ecosystem around business ideas, create profitable and sustainable business models, and apply creativity techniques in an appropriate way.

From a project management perspective, you will learn how to structure a fuzzy project and tackle uncertainty, break down complex tasks into manageable modules, deal with several stakeholders at once, manage different ways to target and arrive at a decision, and nail down the relevant project outcomes in a business proposal.

From a team management perspective, you will learn how to effectively handle interdisciplinary team settings, work in teams efficiently by incorporating the strengths of each team member into the process, and cope with different work styles, opinions, and perspectives.

Finally, from a communication perspective, you will learn how to engage in vivid discussions and interactive group sessions and present project outcomes for different target groups. Overall, this course aims to equip you with the necessary knowledge and skills to excel in the business world.