Executive Education


The course "Digitalization in Finance" proceeds from the current state of retail financial services (with focus on retail banking) in Europe and the US and the key technological trends that hold the promise of massively changing the industry. The course will extrapolate these trends to arrive at possible future scenarios for the industry in which smart data, machine learning, comprehensive individual risk management and macro markets will play a decisive role. The course will also elaborate on how established industry players should adapt their current business models and possibly cooperate with new players in order to thrive in these future scenarios. The perspective will be mainly from the angle of retail clients and their behavioral patterns. This will allow to use insights from behavioral finance and discuss the social value of finance in a digital world.

The teaching format will be a blend of lectures, case studies, expert guest speeches and class discussions. The literature for the course comprises of recent research papers, industry studies and books from neighboring fields such as behavioral finance, computer science, banking and idea generation and verification.

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Amanguli Yasheng

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Course Format

This course is offered in the part-time Master of Digital Transformation Management MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.

Learning Objectives

Upon completion of this course, you will:

  • Be equipped with a basic understanding of the major roles and functions of (retail) financial institutions and research insights on individual client behavior
  • assess and evaluate current developments in the retail financial services industry and business models of FinTechs such as Mobile Banking Platforms and Robo-Advisors in particular
  • cut through the clutter of studies and news on FinTech and formulate their personal views on how the financial industry and possibly their own career in that industry might evolve.
Key Concepts
  • How digitalization will affect the different aspects of retail financial services
  • How to apply (behavioral) finance in assessing FinTech business models
  • How to analyze customer behavior for causal effects
  • Emerging FinTech business models and the role of data and algorithms
  • Today’s and tomorrow’s role of financial advice and of human advisors
  • The role of technology ecosystems for promoting and implementing innovation

Prof. Dr. Andreas Hackethal

Prof. Dr. Andreas Hackethal is a Professor of Finance at Goethe University and heads the department Household Finance at the Leibniz Institute SAFE. For nine years, he served as the Dean of Goethe’s Faculty of Economics and Business and as Dean of Programs. His empirical research is on individual investment behavior, the role of financial advice, investor protection and on digitalization in finance. Andreas is chairman of the advisory council to the German Financial Supervisory Authority BAFIN, a member of the Exchange Experts Commission (advising the German Federal Ministry of Finance) and of the steering committee of Frankfurt’s Fintech center Techquartier.com.
He won over 20 teaching awards, was awarded “German Professor of the Year” by the student magazine unicum (2010) and is regularly interviewed by leading national and international media. He serves on the supervisory boards of two technology startups.

Dr. Moritz Finkelnburg

Dr. Moritz Finkelnburg, LL.M. is a born “Berliner” with a Masters degree and Ph.D. in Law at the Universities of Berlin, Heidelberg and Barcelona. He spent more than 25 years in the insurance business, working in different management and board functions for companies such as AXA, Generali or Helvetia. Currently Moritz is a board member with BGV Insurance Group in Karlsruhe. He is specialized in P&C, Sales and Digital Transformation. Moritz is a frequently requested speaker, consultant and influencer in the digital landscape and works as a lecturer for various universities. With his InsurTech conferences at Goethe Campus (GIR), he established a rare boutique-style formate focusing on international seed/pre A-InsurTechs.

Key Facts

Course materials

Course materials will be provided in electronic form.




On Campus Westend of Goethe University Frankfurt and partially online via Zoom.

Certificate of participation

A GBS certificate of participation is awarded upon completion of the course.

Course Fee

€ 1,900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.

Course Schedule
Date Session
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There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.

Stephan KieneDuke-Goethe Executive MBA Class of 2009

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