Executive Education


the course "Digitalization in Finance" proceeds from the current state of retail financial services (with focus on retail banking) in Europe and the US and the key technological trends that hold the promise of massively changing the industry. The course will extrapolate these trends to arrive at possible future scenarios for the industry in which smart data, machine learning, comprehensive individual risk management and macro markets will play a decisive role. The course will also elaborate on how established industry players should adapt their current business models and possibly cooperate with new players in order to thrive in these future scenarios. The perspective will be mainly from the angle of retail clients and their behavioral patterns. This will allow to use insights from behavioral finance and discuss the social value of finance in a digital world.

The teaching format will be a blend of lectures, case studies, expert guest speeches and class discussions. The literature for the course comprises of recent research papers, industry studies and books from neighboring fields such as behavioral finance, computer science, banking and idea generation and verification.


Amanguli Yasheng

 +49 69 798 33516



This course is offered in the part-time Master of Digital Transformation Management MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.


Upon completion of this course, you will:

Be equipped with a basic understanding of the major roles and functions of (retail) financial institutions and research insights on individual client behavior

assess and evaluate current developments in the retail financial services industry and business models of FinTechs such as Mobile Banking Platforms and Robo-Advisors in particular

cut through the clutter of studies and news on FinTech and formulate their personal views on how the financial industry and possibly their own career in that industry might evolve.


How digitalization will affect the different aspects of retail financial services
How to apply (behavioral) finance in assessing FinTech business models
How to analyze customer behavior for causal effects
Emerging FinTech business models and the role of data and algorithms
Today’s and tomorrow’s role of financial advice and of human advisors
The role of technology ecosystems for promoting and implementing innovation


Prof. Dr. Andreas Hackethal

Andreas Hackethal is a Finance Professor at Goethe University, a principal investigator at the research center SAFE, a director of the Frankfurt EFinance Lab and he heads the University’s startup center. From 2011 to 2015 he served as the Dean of the Faculty of Economics and Business Administration.

His empirical research is on individual investment behavior, financial advice and financial innovation. Andreas is a member of the advisory council of the German Financial Supervisory Authority BAFIN and a member of the Exchange Experts Commission, which advises the German Federal Ministry of Finance. He is a board member of three startups and co-founded the robo advisor vaamo.

Dr. Moritz Finkelnburg

Born in Berlin, Dr. Finkelnburg studied law at the Universities of Berlin, Heidelberg and Barcelona before obtaining his doctorate in constitutional law from the Ruprechts Karls University in Heidelberg. In recent years, he has held various management and board positions with a focus on sales, composite and digital. Since April 01, 2019, Dr. Finkelnburg has been a member of the BGV Executive Board

Key Facts

Course materials

Course materials will be provided in electronic form.




Partially online via Zoom and Campus Westend of Goethe University Frankfurt.

Certificate of participation

A GBS certificate of participation is awarded upon completion of the course.

Course Fee*

€ 1.900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.

*Withdrawal and fee refund
In case the course withdrawal request is received two weeks prior to the start of classes, GBS will retain a withdrawal fee of €50. In case the course withdrawal request is received less than two weeks prior to the start of classes, GBS will retain 50% of the payment made.

Course Schedule
Date Session
Fri., Nov 5, 2021 13:00 - 20:00
Sat., Nov 6, 2021 09:00 - 16:30
Fri., Nov 19, 2021 13:00 - 20:00
Sat., Nov 20, 2021 09:00 - 16:30

There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.

Stephan KieneDuke-Goethe Executive MBA Class of 2009


Already convinced?
Register for our Digitalization in Finance program now.


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