Upon completion of this course, you will BE ABLE TO:
Understand and speak the language of pharmaceutical marketing & sales organizations, which will lay the foundation for either leading, working in or collaborating with commercial functions in your organization and the broader industry.
Define, analyze and size/forecast the market for a potential new drug
Design, assess and/or competently contribute to the development and execution of commercial strategy, including branding, pricing and sales force strategy and implementation, for a pharmaceutical product.
Understand the roles of different contributors and collaborators within a commercial organization
Understand the roles and relevance of key stakeholders in the German pharmaceutical market, such as patients, health-care-professionals, competitors, payers and regulators
Assess a P&L on marketing & sales related contents