Executive Education


In this course, successful digitized business models will be analyzed under the intensive use of case studies. Along with this analysis there is an opportunity to make use of one’s own company-cases and work with those cases in groups. While taking into account existing business models, possibilities and challenges of disruptive technologies will be analyzed. Additionally, we will critically investigate the sustainability of new business models. We will provide more insights into the patterns of the digital platform economy and actual digital business model archetypes. We will answer the key question which kind of capabilities are required to transform a business and implement a digital strategy. We introduce the d.quarks model as a reference model for companies’ digital transformation which covers the necessary digital key capabilities in the areas of value creation, value design, value delivery and value enablers.

The goal is for students to learn how to transform your traditional company in the digital age successfully and how to implement the required capabilities (d.quarks, digital quarks). To learn from people who are part of the digital ecosystem in Berlin we will travel to the startup hub. We will meet technology-enabled or data-driven startups, venture capitalists, accelerators, incubators and people who will inspire you. Your benefit will be 50 % inspiration and 50 % networking. Take this chance and start your personal digital journey.


Amanguli Yasheng

 +49 69 798 33516



This course is offered in the part-time Master of Digital Transformation MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.


Upon completion of this course, you will:

independently analyze digital business models and identify their potential for success

assess the sustainability of digitized business models

assess the challenges and possibilities of disruptive technologies on digital business models

understand the challenges of introducing agile processes, digital reference architectures, new role models and different organizational patterns

get to know modern techniques of agile collaboration and knowledge sharing



Platform economy
Digital business model archetypes
d.quarks model (digital capabilities)
Organizational patterns
Digital role models
Agile processes
Functional and technology architecture reference frameworks


Michael Pachmajer

Michael Pachmajer has longtime experience in management and technology consulting as well as in the industry. Michael‘s vision is to successfully lead the way for medium sized- and family-owned businesses to enter into the digital age. His approach consists of combining all aspects of culture-change with technology-change. He is change manager, technology-expert, designer, communicator and team player. He is also a lecturer at Goethe University Frankfurt for digital transformation and strategy.

Dr. Carsten Hentrich

Carsten Hentrich is the technological. A close to nature technologist that builds elegant bridges to innovative business models. He makes architectural visions a reality. Carsten holds an MSc (Dist) in Software Engineering from the University of Oxford as well as a PhD in Business Information Management from Westminster Business School in London. Carsten has more than 18 years of work experience in various fields and management roles and, moreover, is a frequent lecturer at Goethe University Frankfurt and other universities. An expert on agile architecture, he has written various books and publications.

Key Facts

Course materials

Course materials will be provided in electronic form.




On Campus Westend of Goethe University Frankfurt and partially online via Zoom.

Certificate of participation

A GBS certificate of participation is awarded upon completion of the course.

Course Fee*

€ 1.900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.

*Withdrawal and fee refund
In case the course withdrawal request is received two weeks prior to the start of classes, GBS will retain a withdrawal fee of €50. In case the course withdrawal request is received less than two weeks prior to the start of classes, GBS will retain 50% of the payment made.

Course Schedule
Date Session
Winter semester 2022/23 Schedule will be available soon.

There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.

Stephan KieneDuke-Goethe Executive MBA Class of 2009


This Open Program will be offered in the Winter semester 2022/23
Registration will be possible soon.

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