In this course, successful digitized business models will be analyzed under the intensive use of case studies, Along with this analysis there is an opportunity to make use of one’s own company-cases and work with those cases in groups. While taking into account existing business models, possibilities and challenges of disruptive technologies will be analyzed. Additionally, we will critically investigate the sustainability of new business models. We will provide more insights into the patterns of the digital platform economy and actual digital business model archetypes. We will answer the key question which kind of capabilities are required to transform a business and implement a digital strategy. We introduce the d.quarks model as a reference model for companies’ digital transformation which covers the necessary digital key capabilities in the areas of value creation, value design, value delivery and value enablers.

The goal is for participants to learn how to transform your traditional company in the digital age successfully and how to implement the required capabilities (d.quarks, digital quarks). To learn from people who are part of the digital ecosystem in Berlin we will travel to the startup hub. We will meet technology-enabled or data-driven startups, venture capitalists, accelerators, incubators and people who will inspire you. Your benefit will be 50 % inspiration and 50 % networking. Take this chance and start your personal digital journey.

Any questions?

Get in touch!

Amanguli Yasheng

 +49 69 798 33516


 Newsletter Registration

Course Format

This course is offered in the part-time Master of Digital Transformation MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.

Learning Objectives

Upon completion of this course, you will:

  • independently analyze digital business models and identify their potential for success
  • assess the sustainability of digitized business models
  • assess the challenges and possibilities of disruptive technologies on digital business models
  • understand the challenges of introducing agile processes, digital reference architectures, new role models and different organizational patterns
  • get to know modern techniques of agile collaboration and knowledge sharing
Key Concepts
  • Platform economy
  • Digital business model archetypes
  • d.quarks model (digital capabilities)
  • Organizational patterns
  • Digital role models
  • Agile processes
  • Functional and technology architecture reference frameworks

Michael Pachmajer

Michael Pachmajer is Co-Founder and Managing Director of d.quarks, the platform for corporate and social digital transformation. As a sparring partner, Michael empowers leaders to successfully master their transformation. He masters complexity and recognizes dependencies on different levels. For him, people are at the center of his transformation work. His goal is to get them out of their comfort zone and to finally discard old traditional behavior patterns. For over 20 years, Michael has been a process designer and expert for digital transformation in economy, administration, and society as well as the development of positively occupied futures. He links aspects of sustainability, digitalization, resilience, and attitude. He is co-author of the book "d.quarks - Der Weg zum digitalen Unternehmen" (Management Book of the Year 2016), host of the podcast "Der Moment der Wahrheit" (The Moment of Truth), lecturer in Digital Transformation MBA program at GBS and Chairman of the Foundation Board of the Cocreation Foundation.

Dr. Carsten Hentrich

Dr. Carsten Hentrich is Co-Founder and Managing Director of d.quarks and a creative, innovative change agent for the digital transformation of business and society. He has more than 22 years of experience in management and IT consulting as well as software development and IT/enterprise architecture. Before starting his own business, he was a Digital Transformation Consulting Practice Leader at PwC. Holding a PhD in Business Informatics and Software Engineering with degrees from London and Oxford, his specialty is designing and implementing platform architectures and agile IT as operating systems of digital business models. He knows how to bring the chaos of IoT, Big Data, Blockchain, Cloud, Mobile and AI into a clear, consistent and sustainable picture.

Key Facts

Course materials

Course materials will be provided in electronic form.




On Campus Westend of Goethe University Frankfurt and partially online via Zoom.

Certificate of participation

A GBS certificate of participation is awarded upon completion of the course.

Course Fee

€ 1,900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.

Course Schedule
Date Session
Dates coming soon  

Bulletin Open Programs

Sign up to be informed about latest Open Enrollment programs.