FinTech in Retail Financial Services

The course proceeds from the current state of retail financial services in Europe and the key technological trends that hold the promise of massively changing the industry. The course will extrapolate these trends to arrive at possible future scenarios for the industry in which smart data, machine learning, comprehensive individual risk management and macro markets will play a decisive role.

The course will also elaborate on how established industry players should adapt their current business models and possibly cooperate with new players in order to thrive in these future scenarios. The perspective will be mainly from the angle of retail clients and their behavioral patterns. This will allow to use insights from behavioral finance and discuss the social value of finance in a digital world. The teaching format will be a blend of lectures, case studies, expert guest speeches and brief student presentations.

The literature for the course comprises of recent research papers, industry studies and books from neighboring fields such as behavioral finance, computer science, banking and idea generation and verification.

Learning objectives

Upon completion of the course, you will understand:

  • How digitalization will affect the different aspects of retail financial services
  • How to apply (behavioral) finance in assessing FinTech business models
  • How to analyze customer behavior for causal effects
  • Today’s and tomorrow’s role of financial advice and of human advisors
  • The role of technology ecosystems for promoting and implementing innovation

Key concepts

    • Investor and borrower decision making
    • Randomized controlled trials
    • Emerging technologies such as distributed ledgers and artificial intelligence
    • Goal driven investment and savings and digital wealth management
    • Innovation canvases



    Ludmila Ketterer

    Senior Manager -
    Master in Finance & Corporate Programs
    +49 69 798 33512

    Key Facts

    Course materials
    Course materials except books will be provided in electronic form.


    Course fee*
    € 950 (fee is exempt from VAT). Goethe Business School students and alumni receive a 20% discount off the regular fee.

    Certificate of participation
    A GBS certificate of participation is awarded upon completion of the course.

    House of Finance, Goethe University, Theodor-W.-Adorno-Platz 3, 60323 Frankfurt

    *Withdrawal and fee refund

    In case the course withdrawal request is received two weeks prior to the start of classes, we will retain a withdrawal fee of EUR 50. In case the course withdrawal request is received less than two weeks prior to the start of classes, we will retain 50% of the payment made.

    Course format

    This course is offered in the part-time Master in Finance program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.


    Prof. Andreas Hackethal, MBA


    Andreas is a Professor of Finance at Goethe University in Frankfurt am Main, Germany. He is a principal investigator at the research center SAFE, heads the University’s startup center and serves as a director of eFinance Lab. From 2011 to 2015 he was the Dean of the Faculty of Economics and Business Administration after serving as the Dean of Goethe Business School for four years. His empirical research is on individual investment behavior, the role of financial advice and on financial innovations. Andreas is a member of the advisory council of the German Financial Supervisory Authority BAFIN and a member of the Exchange Experts Commission, which advises the German Federal Ministry of Finance. He won many teaching awards and regularly appears in national and international media. He entertains a video-blog on financial literacy and co-founded the Roboadvisor Vaamo. Over the course of 2016 he aided the state of Hessia and the city of Frankfurt in launching a FinTech center in Frankfurt. The new Tech Quartier shall serve as the central FinTech hub liaising startups and established firms from the Rhein-Main Region and beyond.



    Course schedule

    Friday, June 16, 2018



    Friday, June 29, 2018



    Friday, July 06, 2018



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    Program Registration

    Register for "FinTech in Retail Financial Services"