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The course focuses on studying household demand for assets and for loans. The course starts off by briefly discussing how households should optimally invest. These insights are then contrasted with research that has produced ample evidence that households make mistakes and deviate from normative recommendations. Apart from discussing the costs of the mistakes, the class will introduce students to and elaborate on behavioral concepts as potential reasons for these mistakes. The class will then discuss research on potential remedies of these investment mistakes. Finally the class discusses how the insights from research might be incorporated into a bank’s business model and to what extent regulatory actions might help.