Executive Education

DIGITAL INNOVATION & INCUBATION

In the course "Digital Innovation & Incubation"  the participants have the opportunity to develop business ideas, to learn what it takes to be an intrapreneur and how to form an idea/technology into a sound business concept or plan. The bases for the creative and analytical problem solving process are innovation search fields or challenges of the participant’s daily work. The participants will start out with an idea/technology and will merge into an interdisciplinary team. Once teams have been built, participants are guided step-by-step through the process of developing a rough concept into an attractive business idea. Special emphasis lies on the iterative nature of developing an idea into a business.

Contact

Amanguli Yasheng

 +49 69 798 33516

 E-Mail

Course
Format

This course is offered in the part-time Master of Digital Transformation Management MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.

Learning
Objectives

Upon completion of this course, you will:

From a content perspective:
    search, recognize & assess business opportunities
    enrich business ideas by applying appropriate tools & techniques
    discover customers & their needs
    evaluate the ecosystem around business ideas
    create profitable & sustainable business models
    apply creativity techniques in an appropriate way

From a project management perspective:

    structure a fuzzy project & to tackle uncertainty
    break down complex tasks into manageable modules
    deal with several stakeholders at once
    manage different ways to target & to arrive at a decision
    nail down the relevant project outcomes in a business proposal

From a team management perspective:
    learn how to effectively handle interdisciplinary team settings
    work in teams efficiently by incorporating the strengths of each team member into the process
    cope with different work styles, opinions & perspectives

From a communication perspective:

    engage in vivid discussions & interactive group sessions
    present project outcomes in different environments & for different target groups

Key
Concepts

Opportunity Recognition & Idea Development
 Intrapreneurship & Entrepreneurship Principles
 Business Planning & Business Modeling
 Scaling & Growth Strategies

Faculty

Dr. Sebastian Schäfer

Dr. Sebastian Schäfer is a Cambridge-born behavioral economist and innovation enthusiast. As entrepreneur and lecturer, he has been engaged in building a dynamic startup scene in the Metropolitan region for many years. Prior to founding TechQuartier, Sebastian was head of Goethe University’s business incubator and research fellow at the management and microeconomics department. He lectures at Goethe Business School and is associated with the Center for Leadership and Behavior in Organizations and the Frankfurt Laboratory of Experimental Economics at Goethe University

Dr. Thomas Funke

Dr. Thomas Funke has been involved in the global start-up ecosystem for 15 years now. In addition to setting up a research studio at the WU Vienna, which deals with tools and methods of the startup world, he founded different startups and still lectures at universities. He is especially motivated by seeing how starting a business can release new forces in young people that lead to a strengthened self-efficacy. Thomas Funke is particularly fascinated by training and educating young entrepreneurs. Furthermore, he loves measuring and decoding the different entrepreneurship ecosystems.

Key Facts

Course materials

Course materials will be provided in electronic form.

Language

English

Venue

Partially online via Zoom and Campus Westend of Goethe University Frankfurt.

Certificate of participation

A GBS certificate of participation is awarded upon completion of the course.

Course Fee*

€ 1.900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.

*Withdrawal and fee refund
In case the course withdrawal request is received two weeks prior to the start of classes, GBS will retain a withdrawal fee of €50. In case the course withdrawal request is received less than two weeks prior to the start of classes, GBS will retain 50% of the payment made.

Course Schedule
Date Session
Fri., Jan 14, 2022 13:00 - 20:00
Sat., Jan 15, 2022 09:00 - 16:30
Fri., Feb 4, 2022 13:00 - 20:00
Sat., Feb 5, 2022 09:00 - 16:30
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There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.

Stephan KieneDuke-Goethe Executive MBA Class of 2009

PROGRAM REGISTRATION

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