In the course "Digital Innovation & Incubation" the participants have the opportunity to develop business ideas, to learn what it takes to be an intrapreneur and how to form an idea/technology into a sound business concept or plan. The bases for the creative and analytical problem solving process are innovation search fields or challenges of the participant’s daily work. The participants will start out with an idea/technology and will merge into an interdisciplinary team. Once teams have been built, participants are guided step-by-step through the process of developing a rough concept into an attractive business idea. Special emphasis lies on the iterative nature of developing an idea into a business.
This course is offered in the part-time Master of Digital Transformation Management MBA program and may be attended on a “no credit” basis by individuals not enrolled in the program. Course participants are visitors who are not responsible for assignments and do not take an exam or earn academic credits. As the number of seats in the course is limited, we recommend to register online early.
From a content perspective:
search, recognize & assess business opportunities
enrich business ideas by applying appropriate tools & techniques
discover customers & their needs
evaluate the ecosystem around business ideas
create profitable & sustainable business models
apply creativity techniques in an appropriate way
From a project management perspective:
structure a fuzzy project & to tackle uncertainty
break down complex tasks into manageable modules
deal with several stakeholders at once
manage different ways to target & to arrive at a decision
nail down the relevant project outcomes in a business proposal
From a team management perspective:
learn how to effectively handle interdisciplinary team settings
work in teams efficiently by incorporating the strengths of each team member into the process
cope with different work styles, opinions & perspectives
From a communication perspective:
engage in vivid discussions & interactive group sessions
present project outcomes in different environments & for different target groups
Opportunity Recognition & Idea Development
Intrapreneurship & Entrepreneurship Principles
Business Planning & Business Modeling
Scaling & Growth Strategies
Dr. Sebastian Schäfer is a Cambridge-born behavioral economist and innovation enthusiast. As entrepreneur and lecturer, he has been engaged in building a dynamic startup scene in the Metropolitan region for many years. Prior to founding TechQuartier, Sebastian was head of Goethe University’s business incubator and research fellow at the management and microeconomics department. He lectures at Goethe Business School and is associated with the Center for Leadership and Behavior in Organizations and the Frankfurt Laboratory of Experimental Economics at Goethe University
Dr. Thomas Funke has been involved in the global start-up ecosystem for 15 years now. In addition to setting up a research studio at the WU Vienna, which deals with tools and methods of the startup world, he founded different startups and still lectures at universities. He is especially motivated by seeing how starting a business can release new forces in young people that lead to a strengthened self-efficacy. Thomas Funke is particularly fascinated by training and educating young entrepreneurs. Furthermore, he loves measuring and decoding the different entrepreneurship ecosystems.
Course materials will be provided in electronic form.
English
Partially online via Zoom and Campus Westend of Goethe University Frankfurt.
A GBS certificate of participation is awarded upon completion of the course.
€ 1.900 (fee is exempt from VAT). The fee for GBS students or alumni amounts to € 800.
*Withdrawal and fee refund
In case the course withdrawal request is received two weeks prior to the start of classes, GBS will retain a withdrawal fee of €50. In case the course withdrawal request is received less than two weeks prior to the start of classes, GBS will retain 50% of the payment made.
| Date | Session |
|---|---|
| Fri., Jan 14, 2022 | 13:00 - 20:00 |
| Sat., Jan 15, 2022 | 09:00 - 16:30 |
| Fri., Feb 4, 2022 | 13:00 - 20:00 |
| Sat., Feb 5, 2022 | 09:00 - 16:30 |
There are two main things which make returning for Open Programs such a valuable and worthwhile experience. The first is being back on campus – meeting the current students, returning to campus again, the whole experience was just so pleasant. The second is the level of quality in the courses – the faculty teaching are absolute experts.
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