Executive Education


This program is designed for (future) leaders of digital transformation who aim to act in a pioneering leadership role inside their organization to drive digital change. You will learn which patterns a digital transformation follows and how to organize and control it methodically and systematically in practice. You will learn how to develop a meaningful digital target picture of the future of your organization. Building on this, you will learn how to systematically introduce digital innovation competence, technological competence and cultural change in your organization and how to anchor them in the long term. You will receive the necessary tools to guide and advise managers and employees into a positive digital future. The introduced tools provide orientation and guidance on how to successfully shape change processes within the organization.

A program taught by expert practitioners and based on the award winning best practice digital transformation framework of d.quarks, this program is ideal for anyone looking to make real digital change! It is offered in two formats: In-person intensive course over 2 weeks, or as an online, workplace-compatible format in 4 months.

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Barbara Rave

 +49 69 79833514


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It is a huge challenge to be a leader in transforming an organization into a digital future. The current situation in the world shows the clear need for larger transformations in the economy and society. This puts even higher pressure on leaders to navigate their organizations into a prosperous and sustainable future. This program provides the tools, methods, and skills you need to master that challenge.

Michael Pachmajer & Dr. Carsten HentrichCo-founders d.quarks

Topics covered are methods of digital business model development and the institutionalization of innovation, Implementation of an agile mindset, a leadership and innovation culture and New Ways of Work. Agile IT and transformation of IT as a business innovator will be discussed, as well as the design of enterprise architectures with modern technologies (Internet of Things, Artificial Intelligence, Big Data Analytics, etc.). We also cover tools for transformation management.

The learning format of the course is very interactive and is a mix of impulse lectures with practical examples to impart knowledge, group discussion, work in smaller groups and work on practical case studies. The focus is on a balanced ratio of knowledge transfer and consolidation through practical application and mutual exchange. By applying the contents in a real project situation, the transfer of the acquired knowledge to one's own practical work is achieved.

The program is completed with a certificate from Goethe Business School. To achieve the certificate, an examination is taken in the form of a project report. The training takes place over three modules combined with project work and is available in two formats.

In-person intensive course: In the form of a Summer Bootcamp, the course is completed in-person on Campus Westend in a timeframe of two weeks. Another day for the final colloquium is planned for approx. 4 weeks later.

Online, workplace-compatible course: The same training offered online and over a time of approx. 4 months. Course weekends our spread out and no on-campus presence is required, allowing you the space and time to complete the course around the demands of your job.

Online Preparation

The online foundational training requires approx. half a day of self study and introduces some literature that is recommended to be read accompanying the program.

2 days seminar.

We present the interdependencies of the platform economy, the social implications of digitalization and the characteristics of digital companies and business models. User-centricity, service-orientation and value creation via data, as new disruptive drivers, as well as the assessment of rapid technological innovations on business models and companies are conveyed. The role of the Digital Transformation Pioneer and it’s range of tasks will also be introduced and reflected on one’s own situation. Finally, techniques for designing future target pictures and business models are presented and explained.

Learning Objectives:

  • Understanding the interrelationships and dynamics of digital transformation
  • Ability to classify disruptive technologies and their influence on business models
  • Empowerment through methods for designing sustainable visions of the future and digital business models
  • Establishing governance of transformations via roles, rights, responsibilities and KPIs
  • Understanding and assessing the cross-cutting effects of digitalization on processes, organization, people and technologies used across all corporate functions
  • Introduction to the d.quarks model (digital capabilities approach), the framework for the digital transformation of companies and organizations

2 days seminar.

Agile Innovation via Design Thinking. Incubators, accelerators, start-ups and their integration into the existing organization are taught. Business model innovation in interaction with IT is taken into account. Agile collaboration and participation are presented as leadership tools and the basic principles of transformational leadership are explained. Interdependencies are discussed in the development of innovation and cultural competencies. The focus is on new adequate work models taking into account the (individual) needs of the employees and the appropriate design of the working environment.

Learning Objectives:

  • Ability to apply Design Thinking to digital business model and product development
  • Designing effective incubators and understanding how to collaborate with start-ups and assessing their impact on traditional business processes
  • Transformational leadership for cultural change towards agile collaboration and participation
  • Understanding of roles and needs-specific working models and environments
  • The management of the central interfaces to IT and HR in the context of business model innovation

2 days seminar.

The core element of an agile operating model of IT is the new role of IT as innovator and business enabler. Basic aspects of digital platform architectures and the relationship between business models and platform architecture design will be introduced. We also have a deeper look at HR that is also facing a change of role in the context of the necessary changes in the organization. The conception of transformation plans takes into account the integrated development of innovation, platform and cultural competence. Using five archetypes of the Digital Transformation Pioneer role, the individual role understanding is sharpened and the corresponding transformation organization is designed.

Learning Objectives:

  • Understanding of the new IT function as a tripartite of: Infrastructure Service Provider, Business Enabler and Innovator
  • Understanding the new HR function in the context of competence development and cultural change
  • Basic concepts of flexible and scalable platform architectures: APIs, service-oriented architectures, microservices and data integration
  • Classification of modern technologies such as the Internet of Things, Big Data Analytics and Artificial Intelligence in an overall architectural design
  • Recurring patterns in transformation plans and success factors of implementation
  • Classification of one's own person into one of five archetypes of the Digital Transformation Pioneer role
  • Ability to set up an adequate transformation organization and stakeholder management

Project duration approx. 2 months.

The learning content is applied over a longer period of time in a previously determined project context that is executed in the practical environment of the student’s own organization. A short project report (5 pages) is prepared and submitted. The project report is evaluated and is part of the certification process. Students are able to recieve 2 hours of remote coaching during their project work.

One day seminar.

In a colloquium, the project reports will be presented by the authors (students) themselves and discussed in the group and experiences will be exchanged. The mutual exchange of practical learning experience will further deepen what has been learned. At the end of the colloquium the certificate will be awarded.



Michael Pachmajer and Carsten Hentrich are co-founders of d.quarks. They are creative, innovative change agents and particle accelerators for the digital transformation of economy and society. They accompany family businesses, large companies and start-ups in Germany and Europe into the digital age. In doing so, Carsten and Michael combine the perspectives and approaches that change culture with those that change technology. Their talent lies in seeing the concrete connections, dependencies and patterns between people, organisation, processes and technology, solving the resulting problems and at the same time pursuing a positive vision of the future of the digital age. Their book “d.quarks – The Path to Digital Business” was named Management Book of the Year 2016 and received the getAbstract International Book Award 2017.

Carsten Hentrich

Carsten is a technologist at heart and a creator of visions of the future in which the power of modern technology is a central factor. His passion for what is technologically feasible and economically sensible makes him a reliable sparring partner for entrepreneurs and leaders. As PhD in Business Information Management and Software Engineer with degrees in London and Oxford, he specialises in the design and implementation of platform architectures and agile IT as operating systems for digital business models. He knows how to bring the chaos of IoT, Big Data, Blockchain, Cloud, Mobile and AI into a clear, consistent and sustainable picture.

Michael Pachmajer

Michael is a change manager, technology savvy, designer of visions of the future, communicator, team player, author and speaker (e.g. TEDx, European Forum Alpbach). For him, the human being is at the center of the transformation work. He is a sought-after sparring partner for entrepreneurs and leaders. His goal is to get out of one’s own comfort zone and to finally discard old traditional patterns of behaviour. As a studied geographer, he has always worked in interdisciplinary teams, is familiar with the application of different specialist logics and stands for changes of perspective and border crossings between business, politics and science. He goes new ways to act differently.

Key Facts

Course Dates

New dates to the on-campus & online courses will follow soon.

Certificate of participation

Participants will recieve a certificate of program completion awarded by GBS Executive Education upon completion of the program.




online & on-campus

Course materials

Course materials including case studies, lecture slides, etc. will be made available in electronic form.

Course Fee

Regular: 3.900€
GBS Alumni Discount: 3.120€
Fees are exempt from VAT



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