Strategic Management

A turbulent global environment and the associated steady shift of the competitive environment confronts enterprises and institutions continually with major challenges. Against this background, the success of a company depends more than ever on a sustainable strategies that take into account the complexity of internal and external factors.

GBS Master and Executive Education programs accompany both participants and companies through the various stages of strategic management and give them practical tools and techniques for the successful development of an efficient corporate strategy at hand. At the same time conditions are created to enhance a variety of skills such as analytical, decision-making and communication skills, which allow a basic understanding of change and innovation.

Using case studies, simulations, small group exercises and discussions a comprehensive understanding of the competitive environment is mediated to put the participants in a position to identify the global challenges and to exploit opportunities.

Our Portfolio in the Field of Strategic Management

GBS offers two innovative part-time MBA programs combining strategic management topics with interdisciplinary industry practice: The Master of Pharma Business Administration (MBA) is specifically designed for professionals in the pharmaceutical industry and combines fundamental management content with latest practice-oriented topics along the pharmaceutical value chain. The Master of Digital Transformation Management (MBA) is developed for ambitious professionals of all industries who want to seize the chances of the digital revolution and successfully transform their businesses for long-term success, shape the digital revolution and become digital leaders.

Furthermore, GBS provides a broad portfolio of Customized Programs in the field of Strategic Management with a specific focus on the topics Strategy Development and Implementation, M&A & Strategic Alliances, and Innovation & Change.

Strategy Development

The development of a successful, customer-oriented competitive strategy requires a clear understanding of the internal and external environment of the business. The development of such a strategy must, however, not be complex and lengthy. Rather, a positioning- and a business-system- analysis can be used as a basis for designing a successful strategic action plan in any business. Instruments of scenario planning also allow the flexibility of this strategic action plan.

  • Customer orientation as a basis of successful competitive strategies
  • Positioning-analysis and business-systems-analysis to develop strategic action plans
  • Flexibility and sustainability of strategic action plans

Strategy Implementation

The implementation of strategies is a critical step to success. The aim is to identify the information necessary for the achievement of the strategic goals resources. Its structures and processes are then fitted, can be achieved by an efficient mobilization and the optimal use of resources. The implementation of strategies requires also active leadership ahead as responsibilities have to be communicated clearly, teams have to be motivated and mechanisms have to be defined to monitor the progress made.

  • The role of leadership and communication
  • From a strategy to an action plan
  • Control and monitoring of implementation processes
  • Linking CSR and corporate strategy

M&A and Strategic Alliances

To achieve growth, decision-makers have in general two options for corporate development: Mergers & Acquisitions and Strategic Alliances. As part of the Executive Education programs of GBS both techniques for the planning and implementation of strategic alliances are taught as well as steps to define a coherent process revealed to the integration of strategic- , managerial- , organizational- and financial- decisions M&A projects require.

  • Post-Merger Integration
  • Cost Management and Controlling synergy
  • Key success factors in the context of mergers

Innovation & Change

Innovations are crucial to the competitive advantage and long-term growth of a company. The management of innovation is linked with the systematic planning, management and control, where the term "innovation" includes not only products but also processes and structures. Innovations are often associated with change management processes and require the analysis of emotions and resistance to a changing environment.

  • Creating a culture of innovation
  • Coping with cultural change
  • Dealing with conflicts and resistance