Personal Finance & FinTech
The digitalization which has stirred up the travelling agencies and the music companies during the last years is nowadays about to fundamentally change as well the retail business in the banking sector. This, being at a point of time in which regulation and low interest rates additionally put bank´s business models under pressure, a deeper understanding about how supplier can create customer value in the new setting and therefore as well differentiate in the competition with new companies from other industries entering the market, becomes crucial.
Our approach starts with a closer look at the customer´s behavior and its potential for an improved decision making towards products and processes. Already existing relevant findings and actual research projects help structuring the debate on the future of the financial industry and point out potential options for a successful problem resolution.
Our Portfolio in the Field of Personal Finance & FinTech
In the field of Personal Finance & Fintech , GBS can rely on long term teaching experience, research and assessment expertise of the House of Finance and Goethe University. Relevant topics in this field can be:
- Newest research outcomes on people's behavior when dealing with their own finances.
- What can behavioral finance teach when dealing with customers?
- How will providers create value for their customers in future?
- What business models trace fin-tech companies and what can established competitors learn from them?
GBS offerings in this field are:
Speeches: Our experts are available for customized speeches and workshops for your company staff or your customers at the university´s Campus Westend or at any other venue.
Customized Programs: You want to bring your management team or your own team up-to-date concerning latest research outcomes and practical experience in the fields of personal finance or retail banking? Our experts will develop in cooperation with you appropriate training programs targeting to sensitize the participants on the digitalization of their own business and to support them in recognizing and in taking chances for their customers and as service providers.
Focus Groups: By using the focus group method we assess together with you the target customers of your business model and track down market trends or test latest innovations.