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Goethe University
Duke University

aacsb accredited

House of Finance of the Goethe University Frankfurt

Prof. Dr. Bernd Skiera

skiera_b.gif Academic Area
Marketing

GBS Programs

Goethe Executive MBA in Alliance with Duke

Research Focus

  • Electronic Commerce
  • Customer Management
  • Pricing
  • Virtual Markets

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current research (ssrn)

 

 

 
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